AS THE WORLD TURNS Vintage Daytime TV Cast Crew Jacket SOAP OPERA JFK

Description

Vintage Medium adult size satin jacket given to crew members who worked on this classic daytime drama.  GREAT show logo  embroidered  on back. Very Scarce.  Excellent condition.
Set in the fictional town of
Oakdale, Illinois
, the show debuted on April 2, 1956, at 1:30 pm
EST
. Prior to then, all serials were fifteen minutes in length.
As the World Turns
and
The Edge of Night
, which premiered on the same day at 4:30 pm EST, were the first two to be thirty minutes in length from their premiere.  The show is notable for having been produced in New York City for all of its time on television after
Another World
ended (its first 43 years in
Manhattan
and in
Brooklyn
from 2000 until 2010).
On Friday, November 22, 1963, the live CBS broadcast of
As the World Turns
began as always, at 1:30 EST. In this episode, the Hughes family was discussing plans for Thanksgiving. Ten minutes in, a "
C
BS News
Bulletin" slide suddenly appeared on the screen and
Walter Cronkite
gave the historic first report of the events in Dallas.
ATWT passed its 10,000th episode on May 12, 1995, and celebrated its 50th anniversary on April 2, 2006. On September 18, 2009,
As the World Turns
became the last remaining
P and G
produced soap opera for CBS after
Guiding Light
aired its final episode on the network.